Creativity and emotion are the new superpowers of B2B marketing on LinkedIn
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A new era begins at BBDO as long-time CEO Andrew Robertson transitions to Chairman and industry veteran Nancy Reyes takes the helm
The U.S. Department of Justice is reportedly considering breaking up Google
LG Electronics is betting big on reality TV to promote its home appliance lineup, with the launch of an original series called “Estate of Survival”
The viral water brand Liquid Death has teamed up with the specialty ice cream maker Van Leeuwen to create a limited-edition of hot fudge sundae-flavored sparkling water
Iconic brands Coca-Cola and Oreo are joining forces for a limited-edition co-branded campaign dubbed “Besties”
NBCUniversal has struck gold with its coverage of the 2024 Paris Olympics, delivering record-breaking ratings and advertising revenue
TikTok, the popular short-form video platform, is expanding its social features with the introduction of group chats and custom stickers to its platform
RBI’s Popeyes has hired Bart LaCount as the new chief marketing officer of Popeyes US & Canada
CartoonNetwork.com no longer exists. Its landing page features a popup directing users to sign up for Max