Catherine Tan-Gillespie, who has served as president and general manager of KFC Canada since January 2022, has been named CMO and CDO for KFC US, effective immediately
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Oklahoma State football is the first college football team to incorporate QR codes onto player helmets, hoping to boost the team’s NIL and engage fans in a new way
The “Very Demure, Very Mindful” TikTok trend has become a marketing sensation, with brands and celebrities quickly jumping on board
Analysis: Private equity could see an opportunity to invest in the league as streamers are likely to continue to bid up the price of media deals.
Dove has teamed up with tennis champion Venus Williams to launch the first-ever limited-edition version of its iconic product
Omnicom Group, one of the world’s largest advertising holding companies, has announced the formation of the Omnicom Advertising Group (OAG), led by Troy Ruhanen
After a decade-long wait, Snapchat has finally arrived on the iPad
General Mills has teamed up with football superstars to create a brand new breakfast champion, which is being promoted via a multi-part content series
Dentsu has announced a strategic partnership with Sports Innovation Lab to provide Dentsu clients access to sports audiences across all major publishers and platforms
Edgar Bronfman Jr. has officially withdrawn his bid to acquire Paramount Global