The new ad unit allows advertisers to position branded content alongside relevant curated programming and creative assets, maximizing reach and engagement on a large screen
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The U.S. Department of Justice is challenging Google’s advertising practices, alleging that its monetization system unfairly disadvantages news publishers
To appeal more directly to its 70% of pet-owning shoppers, Target has partnered with pet influencers, tapping into the creator economy
A month after a landmark antitrust ruling against it, Google is once again facing off with federal prosecutors in a courtroom
Tech billionaire Larry Ellison will control Paramount after Skydance merger
Futuristic ads give us clues about what concerns consumers may have and what products may alleviate those concerns — as well as the power of brands.
A net 26% of marketing professionals said they plan to reduce adspend on X in 2025, according to Kantar’s latest Media Reactions survey.
Analysis: The new ad format would help Snap in its shift to grow lower-funnel revenue while better aligning its commercial model with its marketing strategy.
YouTube announced today a new set of AI detection tools to protect creators from having their likeness copied and used in other videos
A massive data breach at Disney has exposed sensitive information, including financial details on Disney+ streaming revenue