She becomes chief planning officer, a newly created position in North America.
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DMPG will sit under Havas’ CSA data and tech consultancy division.
The first debate between Kamala Harris and Donald Trump will be available for DirecTV customers tonight despite the carriage dispute between the company and Disney
Former Hyundai CMO Angela Zepeda is joining social media platform X Corp. as its new global head of marketing
Monumental Sports & Entertainment partners with TikTok as the Washington Capitals’ official sponsor
Terry Hornsby, founder and executive vice-president of Mantis, joins Jack Benjamin to discuss how keyword blocklists remain in use by advertisers to the detriment of publishers.
The new ad unit allows advertisers to position branded content alongside relevant curated programming and creative assets, maximizing reach and engagement on a large screen
The U.S. Department of Justice is challenging Google’s advertising practices, alleging that its monetization system unfairly disadvantages news publishers
To appeal more directly to its 70% of pet-owning shoppers, Target has partnered with pet influencers, tapping into the creator economy
A month after a landmark antitrust ruling against it, Google is once again facing off with federal prosecutors in a courtroom