The VMAs is introducing “live shopping” for the first time, thanks to a partnership between Paramount Global and Shopsense AI. Viewers will be able to instantly shop the outfits they see on screen
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The Campbell Soup Company is rebranding as The Campbell’s Company
Veteran media journalist Peter Kafka is relaunching his popular podcast, “Recode Media,” under the new name “Channels,” in partnership with Vox Media
| Maria Lu
She becomes chief planning officer, a newly created position in North America.
| Maria Lu
DMPG will sit under Havas’ CSA data and tech consultancy division.
The first debate between Kamala Harris and Donald Trump will be available for DirecTV customers tonight despite the carriage dispute between the company and Disney
Former Hyundai CMO Angela Zepeda is joining social media platform X Corp. as its new global head of marketing
Monumental Sports & Entertainment partners with TikTok as the Washington Capitals’ official sponsor
Terry Hornsby, founder and executive vice-president of Mantis, joins Jack Benjamin to discuss how keyword blocklists remain in use by advertisers to the detriment of publishers.
The new ad unit allows advertisers to position branded content alongside relevant curated programming and creative assets, maximizing reach and engagement on a large screen