Netflix is stepping out of the screen and into the real world with the announcement of Netflix House, a new immersive retail experience
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Bitwise launches Ethereum ad campaign with a twist: first national TV spot minted as an NFT
OpenAI rival Anthropic just launched Claude 3.5 Sonnet, its latest and most powerful generative AI model yet
WPP CEO Mark Read has scored a big interview at Cannes — Elon Musk. Given that Musk ‘hates’ advertising and has been a terrible owner of Twitter, Read owes it to this industry to ask him tough questions.
Disney and Pixar’s “Inside Out 2” smashed box office expectations, proving that family-friendly blockbusters are alive and well
TikTok is making a big push into AI-powered marketing tools with the launch of Symphony Digital Avatars and Symphony AI Dubbing
According to Forrester Research, CX quality has fallen to an all-time low, marking a decline for the third year in a row
McDonald’s is putting the brakes on its experiment with IBM with AI-powered drive-thru ordering, at least for now
Software giant Oracle announced this week that it is shutting down its advertising business, a move that comes after a steep decline in revenue
Pinterest is upping its advertising game with the launch of Pinterest Ad Labs, a new program designed to test innovative ad formats and leverage the power of AI for personalized experiences