Hershey, the iconic chocolate and snacks giant, has selected Publicis as its new agency of record for its entire U.S. portfolio
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Olaplex is undergoing a strategic leadership overhaul as it strives to rebuild its brand and restore consumer trust
Google’s parent company, Alphabet, has decided to abandon its pursuit of customer relationship management (CRM) software provider HubSpot
Criteo and Microsoft Advertising have announced a strategic partnership aimed at delivering a more unified retail media ecosystem
Walmart continues to dominate the U.S. retail media landscape, according to a new report from Sensor Tower
CNN announced plans to eliminate about 100 positions and launch its first subscription product on CNN.com later this year as it prioritizes digital expansion
Coca-Cola is pouring a wave of unity over the 2024 Paris Olympics with its new campaign, “It’s Magic When the World Comes Together”
Everyone accepts that ultra-processed food — otherwise known as junk food — is bad for us. As audiences or advertisers, are we prepared to accept that ultra-processed media is bad for us, too, asks the editor.
With Cybertruck deliveries underway, The Media Leader gets a look at the ownership experience through the lens of an early adopter
Etsy, the online marketplace known for handcrafted and vintage items, is implementing a major revamp aimed at reclaiming its roots