Publicis Groupe acquires Influential, the world’s largest influencer marketing company by revenue
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OpenAI has officially entered the search engine arena with SearchGPT, its AI-powered tool designed to revolutionize how we find information online
Mais oui! NBCUniversal is shaking things up for the 2024 Paris Olympics, offering viewers a historic commercial-free hour during the Opening Ceremony’s live broadcast
4A’s CEO, Marla Kaplowitz, will be stepping down from her role on May 30, 2025
Historic $10.7 billion in 2024 ad spending and its democratic implications
Jacki Strum, President and Publisher at Wine Enthusiast, uncorks the fascinating story of the premier destination of all things wine
Reddit announced a new partnership with some of the biggest leagues in the US, creating fresh advertising opportunities
Yelp announced a suite of new features and updates designed to empower national service businesses and advertisers
Nike ignites a fire with its summer 2024 campaign, “Winning Isn’t for Everyone,” featuring a star-studded cast of athletes
TikTok has announced the expansion of Rema Vasan’s role, naming her the head of both North America Business Marketing and Global Gaming Business Marketing