Sun Valley, Idaho is once again playing host to the annual Allen & Co. conference, an exclusive gathering, informally known as “summer camp for billionaires”
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Hasbro’s embrace of Prime Video’s new ad tier has proven fruitful, with both Peppa Pig and Play-Doh campaigns generating significant gains in sales, brand awareness, and customer acquisition
The world’s biggest advertising festival did itself proud this year by widening access to content creators. Media owners, researchers and agencies must play their part, too, as this industry changes.
While McDonald’s recent experiment with AI drive-thrus may not have lived up to expectations, the future of voice AI in fast food and beyond remains bright
Novo Nordisk’s Wegovy, a weight-loss medication, has become a fixture on television screens across the country
EverPass Media, the joint venture between the NFL and RedBird Capital Partners that owns the commercial rights to “Sunday Ticket,” acquired UPshow, a marketing platform that allows live sports to be streamed at commercial establishments
Motorola is taking a different approach to promote its latest foldable smartphones, with a campaign created entirely using artificial intelligence
E.l.f. Beauty is expanding its partnership with Roblox, becoming the first beauty brand to integrate real-world commerce into the popular gaming platform
Amazon is planning a new service focused on shipping cheap fashion, home goods, and other products directly from warehouses in China, to take on Temu and Shein (WSJ)
TikTok is entering the summer sales fray with its “Deals for You Days” event, launching July 9th in the US