Media

Analysis: The subscription publishing service is having its own “pivot-to-video” moment as it looks to incentivise creators to use live and recorded video to grow audiences.

Publicis acquires Mars United Commerce, a commerce marketing agency, to strengthen its position in the rapidly growing commerce market

YouTube sensation MrBeast and Amazon are facing a class-action lawsuit filed by contestants of their upcoming reality competition show, “Beast Games”

Roku’s new Ads Manager offers growth marketers self-service tools for optimized CTV advertising.

Hollywood Studio Lionsgate is partnering with Runway, a leading AI startup, to enhance the filmmaking process and potentially save millions of dollars

Ken Harlan, Founder and CEO of MobileFuse, discusses how retailers are leveraging first-party data to drive growth in the retail media landscape.

Todd Krizelman, the CEO and Co-Founder of MediaRadar, will be stepping down from his role, according to people familiar with the matter.

Disney celebrated a historic night at the 76th Emmy Awards, clinching a record-breaking 60 wins across its various platforms and studios, the most among media conglomerates

Charter is rolling out a series of new pricing and customer service changes aimed at improving customer satisfaction and boosting its reputation

DirecTV and Disney have reached an agreement that brings Disney’s popular channels, including ESPN and ABC, back to the satellite provider’s 11.3 million subscribers