ITV is set to launch two TV ads which have been created using generative AI and wants to sell more of them to small businesses.

This sector has the talent and the tools to succeed. But whether it has the stomach to start challenging bad practice is key to arresting its decline, writes the editor.

GroupM has hired former L’Oréal executive Aisha Khan to bolster the WPP media-buying division’s global e-commerce team.

Analysis: The streaming platform’s second upfront season brought many questions still.

Ignoring risk creates strange media viewpoints and threatens what makes this industry successful in the long term, writes the editor-in-chief. 

Everyone accepts that ultra-processed food — otherwise known as junk food — is bad for us. As audiences or advertisers, are we prepared to accept that ultra-processed media is bad for us, too, asks the editor.

The world’s biggest advertising festival did itself proud this year by widening access to content creators. Media owners, researchers and agencies must play their part, too, as this industry changes.

WPP CEO Mark Read has scored a big interview at Cannes — Elon Musk. Given that Musk ‘hates’ advertising and has been a terrible owner of Twitter, Read owes it to this industry to ask him tough questions.

Banning media owners from running fossil-fuel ads is punitive. We need evidence-based decisions that will make our future more sustainable, not using this industry as an easy target, writes the editor. 

Specialist media consultancies like PwC’s should be in high demand. And yet the market for them could have a quickly approaching expiry date, writes the editor-in-chief.