Analysis: The subscription publishing service is having its own “pivot-to-video” moment as it looks to incentivise creators to use live and recorded video to grow audiences.
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Publicis acquires Mars United Commerce, a commerce marketing agency, to strengthen its position in the rapidly growing commerce market
The iconic “Crash the Super Bowl” contest is back! Doritos is rekindling the flame of this campaign, inviting fans to create a Super Bowl ad
Sellers are gearing up for a fierce competition on Amazon’s new show, “Buy It Now,” as entrepreneurs battle it out for prime placement in the world’s largest online marketplace
Portland is set to become the newest home to a WNBA team. An expansion franchise will begin playing in the 2026 season, bringing the total number of teams to 15
YouTube sensation MrBeast and Amazon are facing a class-action lawsuit filed by contestants of their upcoming reality competition show, “Beast Games”
Measurement is the enabler of creativity, not the stifler. It not only validates creative efforts but also provides a blueprint for future improvements.
Aggregate attention time matters. It’s astonishing that some in our industry still don’t take attention time seriously.
Roku’s new Ads Manager offers growth marketers self-service tools for optimized CTV advertising.
Noom, a leading digital health company focused on weight loss and wellness, has appointed Rachel Mahoney as Chief Brand Officer