Amid a rapidly changing search and AI landscape, here are four strategies that marketers should adopt to ensure they’re ready for this new frontier
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WPP and Roblox join forces to revolutionize brand engagement in immersive media
Meta has introduced new AI-powered video and ad tools at Advertising Week 2024, including video generation and creator partnership features, to help advertisers boost engagement and campaign performance
There’s a misconception that planning fewer ads in order to reduce waste will lead to poorer results. But with intelligent modelling, strategic data partnerships and more metrics available, we can make ads more efficient and more effective.
Amazon is gearing up to introduce more advertisements to its Prime Video service in 2025,
PHD Manchester gaming business director Tess Gullis urged advertisers to get up to speed with gaming to get in front of under-30s at The Future of Media Manchester.
Microsoft’s Copilot is redefining digital advertising with AI-driven, personalized experiences and tools for better engagement.
Undoing decades of inequality takes time and we have made recent gains. So let’s keep DEI a topic of discussion and embrace the opportunities.
As AI becomes more prominent, marketers must be clear about their objectives in order to decide how best to utilise their influencer campaigns.
Pinterest introduces generative AI tools for enhanced product imagery in advertising