Amazon Ads announced a broad suite of innovations for advertisers at its annual unBoxed event, including enhancements to its AI-driven performance and Marketing Cloud platforms, and new generative AI audio tools.
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DoubleVerify launches News Accelerator to support advertiser engagement with News Media
Unprecedented surge in political ad spending shakes Key battleground states
Amid a rapidly changing search and AI landscape, here are four strategies that marketers should adopt to ensure they’re ready for this new frontier
WPP and Roblox join forces to revolutionize brand engagement in immersive media
Meta has introduced new AI-powered video and ad tools at Advertising Week 2024, including video generation and creator partnership features, to help advertisers boost engagement and campaign performance
There’s a misconception that planning fewer ads in order to reduce waste will lead to poorer results. But with intelligent modelling, strategic data partnerships and more metrics available, we can make ads more efficient and more effective.
Amazon is gearing up to introduce more advertisements to its Prime Video service in 2025,
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