Amazon Ads and Twitch have introduced a series of new games within Fortnite, called The Glitch and tailored to each sponsor’s brand identity
AI / Tech
14 Oct 2024 | Namketa Savadogo
Amid a rapidly changing search and AI landscape, here are four strategies that marketers should adopt to ensure they’re ready for this new frontier
24 Sep 2024 | Sabrina Quagliozzi
Advertising is key to unlocking profitability for Roblox. But its ad and child safety policies are complicating a fast-growing revenue driver.
Kiwibot and Nickelytics announce a $25M acquisition to expand their reach in robotic advertising.
ITV is set to launch two TV ads which have been created using generative AI and wants to sell more of them to small businesses.
Analysis: The subscription publishing service is having its own “pivot-to-video” moment as it looks to incentivise creators to use live and recorded video to grow audiences.
Sellers are gearing up for a fierce competition on Amazon’s new show, “Buy It Now,” as entrepreneurs battle it out for prime placement in the world’s largest online marketplace
Roku’s new Ads Manager offers growth marketers self-service tools for optimized CTV advertising.
Hollywood Studio Lionsgate is partnering with Runway, a leading AI startup, to enhance the filmmaking process and potentially save millions of dollars
Ken Harlan, Founder and CEO of MobileFuse, discusses how retailers are leveraging first-party data to drive growth in the retail media landscape.
Court upheld most of the EU Commission’s findings but canceled $1.66 billion antitrust fine