Amazon is planning a new service focused on shipping cheap fashion, home goods, and other products directly from warehouses in China, to take on Temu and Shein (WSJ)
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Verizon is shaking things up with a new brand identity, revamped ad campaign, and a suite of new programs aimed at giving customers more choices and flexibility
Toys “R” Us has created a brand film about its origin, using OpenAI’s unreleased text-to-video tool, Sora
Retail giants Walmart and Amazon are set to go head-to-head this summer in a battle for consumers’ dollars
Netflix is stepping out of the screen and into the real world with the announcement of Netflix House, a new immersive retail experience
Bitwise launches Ethereum ad campaign with a twist: first national TV spot minted as an NFT
OpenAI rival Anthropic just launched Claude 3.5 Sonnet, its latest and most powerful generative AI model yet
TikTok is making a big push into AI-powered marketing tools with the launch of Symphony Digital Avatars and Symphony AI Dubbing
McDonald’s is putting the brakes on its experiment with IBM with AI-powered drive-thru ordering, at least for now
Software giant Oracle announced this week that it is shutting down its advertising business, a move that comes after a steep decline in revenue