ITV is set to launch two TV ads which have been created using generative AI and wants to sell more of them to small businesses.
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Analysis: The subscription publishing service is having its own “pivot-to-video” moment as it looks to incentivise creators to use live and recorded video to grow audiences.
Sellers are gearing up for a fierce competition on Amazon’s new show, “Buy It Now,” as entrepreneurs battle it out for prime placement in the world’s largest online marketplace
Roku’s new Ads Manager offers growth marketers self-service tools for optimized CTV advertising.
Hollywood Studio Lionsgate is partnering with Runway, a leading AI startup, to enhance the filmmaking process and potentially save millions of dollars
Ken Harlan, Founder and CEO of MobileFuse, discusses how retailers are leveraging first-party data to drive growth in the retail media landscape.
Court upheld most of the EU Commission’s findings but canceled $1.66 billion antitrust fine
The ChatGPT-maker just released a preview of a new artificial intelligence model officially called o1, claiming it can reason like a person
The Media Leader tested the feature using a variety of text and links, and found it delivered real-sounding and reasonably accurate results.
Humanz, a marketing platform for content creators and brands, has entered the U.S. market, bringing a fresh approach to influencer marketing