Once a side hustle, podcasting is now a goldmine, with top talent commanding six-figures deals (WSJ)
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Gracenote teams with major CTV players to optimize contextual ad targeting
OpenAI has officially entered the search engine arena with SearchGPT, its AI-powered tool designed to revolutionize how we find information online
In a surprising reversal, Google announced today that it will not be phasing out third-party cookies in Chrome as previously planned
Google’s parent company, Alphabet, has decided to abandon its pursuit of customer relationship management (CRM) software provider HubSpot
Criteo and Microsoft Advertising have announced a strategic partnership aimed at delivering a more unified retail media ecosystem
Hasbro’s embrace of Prime Video’s new ad tier has proven fruitful, with both Peppa Pig and Play-Doh campaigns generating significant gains in sales, brand awareness, and customer acquisition
While McDonald’s recent experiment with AI drive-thrus may not have lived up to expectations, the future of voice AI in fast food and beyond remains bright
EverPass Media, the joint venture between the NFL and RedBird Capital Partners that owns the commercial rights to “Sunday Ticket,” acquired UPshow, a marketing platform that allows live sports to be streamed at commercial establishments
Motorola is taking a different approach to promote its latest foldable smartphones, with a campaign created entirely using artificial intelligence