Other digital channels often see data stuck in a one-way system. This is not the case with streaming, writes Freewheel’s head of Demand Sales UK & Intl.
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24 Oct 2024 | Namketa Savadogo
WPP reports sales growth in Q3 despite challenges in China and economic uncertainty
Amazon Ads announced a broad suite of innovations for advertisers at its annual unBoxed event, including enhancements to its AI-driven performance and Marketing Cloud platforms, and new generative AI audio tools.
DoubleVerify launches News Accelerator to support advertiser engagement with News Media
Unprecedented surge in political ad spending shakes Key battleground states
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WPP and Roblox join forces to revolutionize brand engagement in immersive media
Meta has introduced new AI-powered video and ad tools at Advertising Week 2024, including video generation and creator partnership features, to help advertisers boost engagement and campaign performance
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Amazon is gearing up to introduce more advertisements to its Prime Video service in 2025,
PHD Manchester gaming business director Tess Gullis urged advertisers to get up to speed with gaming to get in front of under-30s at The Future of Media Manchester.