The embattled social-first news startup quietly re-made its web presence in recent weeks with the twin goals of building better consumer loyalty and offering more reliable revenue streams.
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10 Dec 2024 | Namketa Savadogo
The collective cringe surrounding Cynthia Erivo and Ariana Grande’s Wicked press frenzy underlines an inability to see women as anything other than rivals.
Members from Stagwell agencies HarrisX and Goodstuff unpack new research which has found advertising adjacent to quality news is brand safe — even against “hard news” subjects like war and politics.
Netflix’s ad tier membership grew 35% quarter on quarter, but co-CEO Greg Peters warned that ads will not be a “primary driver” of the company’s revenue in 2025 as the streamer looks to beef up its offering for advertisers.
Other digital channels often see data stuck in a one-way system. This is not the case with streaming, writes Freewheel’s head of Demand Sales UK & Intl.
Amazon Ads announced a broad suite of innovations for advertisers at its annual unBoxed event, including enhancements to its AI-driven performance and Marketing Cloud platforms, and new generative AI audio tools.
DoubleVerify launches News Accelerator to support advertiser engagement with News Media
Unprecedented surge in political ad spending shakes Key battleground states
Amid a rapidly changing search and AI landscape, here are four strategies that marketers should adopt to ensure they’re ready for this new frontier
WPP and Roblox join forces to revolutionize brand engagement in immersive media
Meta has introduced new AI-powered video and ad tools at Advertising Week 2024, including video generation and creator partnership features, to help advertisers boost engagement and campaign performance