The platform has lost over $5bn in brand value since Elon Musk’s purchase and rebrand.
Social Media
At its annual Partner Summit, Snapchat unveiled a slew of new consumer products and business updates
We Are Social new report, Next Gen Influence, outlined five key trends shaping the future of brand and creator collaborations
Attorneys General from 42 states have united to demand that social media platforms implement warning labels to protect children
Former Hyundai CMO Angela Zepeda is joining social media platform X Corp. as its new global head of marketing
Monumental Sports & Entertainment partners with TikTok as the Washington Capitals’ official sponsor
A net 26% of marketing professionals said they plan to reduce adspend on X in 2025, according to Kantar’s latest Media Reactions survey.
Analysis: The new ad format would help Snap in its shift to grow lower-funnel revenue while better aligning its commercial model with its marketing strategy.
After CEO Linda Yaccarino declared earlier this year that the platform would prioritize video content, X has now officially launched a dedicated smart TV app
Elon Musk’s social media platform X continues to face challenges as Brazil’s Supreme Court upholds a ban on the service within the country
The “Very Demure, Very Mindful” TikTok trend has become a marketing sensation, with brands and celebrities quickly jumping on board