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As TikTok’s future in the United States hangs in the balance, parent company ByteDance’s newer social app, Lemon8, is surging to the top of the App Store in the U.S.

A crucial legal battle over the future of TikTok in the country is kicking off today as oral arguments begin in a Washington court, where attorneys for both sides will present their cases

Daivid research found that much of advertising content on TikTok is forgettable or even evokes negative emotions. Here are three reasons why and what to do about it.

A private event held in London this week aimed to highlight the tools available to parents to better manage the behaviour of their children online.

The platform has lost over $5bn in brand value since Elon Musk’s purchase and rebrand.

We Are Social new report, Next Gen Influence, outlined five key trends shaping the future of brand and creator collaborations

Attorneys General from 42 states have united to demand that social media platforms implement warning labels to protect children

Former Hyundai CMO Angela Zepeda is joining social media platform X Corp. as its new global head of marketing

Monumental Sports & Entertainment partners with TikTok as the Washington Capitals’ official sponsor

A net 26% of marketing professionals said they plan to reduce adspend on X in 2025, according to Kantar’s latest Media Reactions survey.