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Analysis: The new ad format would help Snap in its shift to grow lower-funnel revenue while better aligning its commercial model with its marketing strategy.

After CEO Linda Yaccarino declared earlier this year that the platform would prioritize video content, X has now officially launched a dedicated smart TV app

Elon Musk’s social media platform X continues to face challenges as Brazil’s Supreme Court upholds a ban on the service within the country

The “Very Demure, Very Mindful” TikTok trend has become a marketing sensation, with brands and celebrities quickly jumping on board

After a decade-long wait, Snapchat has finally arrived on the iPad

A bipartisan group is demanding answers from Meta after reports revealed the tech giant is still allowing advertisements for illicit drugs on its platforms

TikTok, the popular short-form video platform, is expanding its social features with the introduction of group chats and custom stickers to its platform

Advertising group suspends brand safety unit after Elon Musk’s lawsuit earlier this week

Instagram wants to simplify the metrics for creators, with a focus on views instead of likes or followers

Reddit beats analysts’ expectations on advertising growth