Etsy, the online marketplace known for handcrafted and vintage items, is implementing a major revamp aimed at reclaiming its roots
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Hasbro’s embrace of Prime Video’s new ad tier has proven fruitful, with both Peppa Pig and Play-Doh campaigns generating significant gains in sales, brand awareness, and customer acquisition
Novo Nordisk’s Wegovy, a weight-loss medication, has become a fixture on television screens across the country
Motorola is taking a different approach to promote its latest foldable smartphones, with a campaign created entirely using artificial intelligence
E.l.f. Beauty is expanding its partnership with Roblox, becoming the first beauty brand to integrate real-world commerce into the popular gaming platform
Verizon is shaking things up with a new brand identity, revamped ad campaign, and a suite of new programs aimed at giving customers more choices and flexibility
Toys “R” Us has created a brand film about its origin, using OpenAI’s unreleased text-to-video tool, Sora
Retail giants Walmart and Amazon are set to go head-to-head this summer in a battle for consumers’ dollars
McDonald’s is putting the brakes on its experiment with IBM with AI-powered drive-thru ordering, at least for now
Last week, New York City’s Skylight at Essex Crossing transformed into a creative incubator as thousands of innovative brands, retailers, distributors, investors and entrepreneurs made their way to the vibrant lower east side for FounderMade’s Innovation Show NYC 2024