Ken Harlan, Founder and CEO of MobileFuse, discusses how retailers are leveraging first-party data to drive growth in the retail media landscape.
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Pizza Hut is launching ‘ResZAmes’ to help professionals stand out in today’s competitive job market by delivering their resumes via Pizza Hut’s iconic pizza boxes
New study reveals that inclusive, stereotype-free advertising drives significant sales growth and strengthens brand equity.
STRAUSS partners with MLB to become first brand partner on MLB and Minor League Baseball batting helmets in the US
Comedy legend Will Ferrell is starring in PayPal’s largest-ever U.S. ad campaign
The Campbell Soup Company is rebranding as The Campbell’s Company
To appeal more directly to its 70% of pet-owning shoppers, Target has partnered with pet influencers, tapping into the creator economy
Futuristic ads give us clues about what concerns consumers may have and what products may alleviate those concerns — as well as the power of brands.
e.l.f. Cosmetics is bringing music to the beauty world with the launch of its first-ever music album, “Get Ready With Music,” an extension of viral Get Ready With Me beauty videos
Chase has signed a multi-year sponsorship deal to become the first jersey patch sponsor of the Golden State Valkyries, the league’s newest expansion team