Oklahoma State football is the first college football team to incorporate QR codes onto player helmets, hoping to boost the team’s NIL and engage fans in a new way
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Dove has teamed up with tennis champion Venus Williams to launch the first-ever limited-edition version of its iconic product
General Mills has teamed up with football superstars to create a brand new breakfast champion, which is being promoted via a multi-part content series
Michelin has selected OMG as its new global media agency
Chick-fil-A is planning to launch its own streaming platform later this year
Media companies rebrand often, with widely varying degrees of success. Here are 13 recent rebrands, inclusive of successes and stinkers.
General Catalyst hires Arielle Gross Samuels, former global head of marketing at Blackstone
LG Electronics is betting big on reality TV to promote its home appliance lineup, with the launch of an original series called “Estate of Survival”
The viral water brand Liquid Death has teamed up with the specialty ice cream maker Van Leeuwen to create a limited-edition of hot fudge sundae-flavored sparkling water
Iconic brands Coca-Cola and Oreo are joining forces for a limited-edition co-branded campaign dubbed “Besties”