Michelin has selected OMG as its new global media agency
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Chick-fil-A is planning to launch its own streaming platform later this year
Media companies rebrand often, with widely varying degrees of success. Here are 13 recent rebrands, inclusive of successes and stinkers.
General Catalyst hires Arielle Gross Samuels, former global head of marketing at Blackstone
LG Electronics is betting big on reality TV to promote its home appliance lineup, with the launch of an original series called “Estate of Survival”
The viral water brand Liquid Death has teamed up with the specialty ice cream maker Van Leeuwen to create a limited-edition of hot fudge sundae-flavored sparkling water
Iconic brands Coca-Cola and Oreo are joining forces for a limited-edition co-branded campaign dubbed “Besties”
RBI’s Popeyes has hired Bart LaCount as the new chief marketing officer of Popeyes US & Canada
Dale! Pitbull buys rights for Florida football stadium
Roblox, the popular video-game platform, is taking its virtual world one step further by introducing a real-world ticket sales feature