Brand

STRAUSS partners with MLB to become first brand partner on MLB and Minor League Baseball batting helmets in the US

Comedy legend Will Ferrell is starring in PayPal’s largest-ever U.S. ad campaign

The Campbell Soup Company is rebranding as The Campbell’s Company

To appeal more directly to its 70% of pet-owning shoppers, Target has partnered with pet influencers, tapping into the creator economy

Futuristic ads give us clues about what concerns consumers may have and what products may alleviate those concerns — as well as the power of brands. 

e.l.f. Cosmetics is bringing music to the beauty world with the launch of its first-ever music album, “Get Ready With Music,” an extension of viral Get Ready With Me beauty videos

Chase has signed a multi-year sponsorship deal to become the first jersey patch sponsor of the Golden State Valkyries, the league’s newest expansion team

The J.Crew catalog, a staple of the brand’s identity since the 1980s, is making its return after a seven-year hiatus

Tara McRae has joined Puma as Senior Vice President of Marketing and Brand Strategy for Puma North America

Maybelline New York brings back its iconic 90’s jingle “MAYBE IT’S MAYBELLINE,” with a modern twist