Heavy magazine readers are key influencers in social media and purchasing, says a new News/Media Alliance report.
Media
23 Oct 2024 | Namketa Savadogo
Podcast advertising is evolving with rising ad spend, shifting ad loads, and new strategies for targeting audiences and maximizing reach
Comscore’s new data shows that traditional TV still dominates ad viewership at 85.3%, but streaming platforms are gaining momentum
The Washington Post cuts 25% of tech arm, Arc XP, which makes and sells publishing software to media brands
Eight of the top movie movie theater chains in North America are planning to invest a combined $2.2 billion over the next three years to revamp their cinemas
ITV is set to launch two TV ads which have been created using generative AI and wants to sell more of them to small businesses.
Analysis: The subscription publishing service is having its own “pivot-to-video” moment as it looks to incentivise creators to use live and recorded video to grow audiences.
Publicis acquires Mars United Commerce, a commerce marketing agency, to strengthen its position in the rapidly growing commerce market
YouTube sensation MrBeast and Amazon are facing a class-action lawsuit filed by contestants of their upcoming reality competition show, “Beast Games”
Roku’s new Ads Manager offers growth marketers self-service tools for optimized CTV advertising.
Hollywood Studio Lionsgate is partnering with Runway, a leading AI startup, to enhance the filmmaking process and potentially save millions of dollars