ITV is set to launch two TV ads which have been created using generative AI and wants to sell more of them to small businesses.
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Analysis: The subscription publishing service is having its own “pivot-to-video” moment as it looks to incentivise creators to use live and recorded video to grow audiences.
Publicis acquires Mars United Commerce, a commerce marketing agency, to strengthen its position in the rapidly growing commerce market
YouTube sensation MrBeast and Amazon are facing a class-action lawsuit filed by contestants of their upcoming reality competition show, “Beast Games”
Roku’s new Ads Manager offers growth marketers self-service tools for optimized CTV advertising.
Hollywood Studio Lionsgate is partnering with Runway, a leading AI startup, to enhance the filmmaking process and potentially save millions of dollars
Ken Harlan, Founder and CEO of MobileFuse, discusses how retailers are leveraging first-party data to drive growth in the retail media landscape.
Todd Krizelman, the CEO and Co-Founder of MediaRadar, will be stepping down from his role, according to people familiar with the matter.
Disney celebrated a historic night at the 76th Emmy Awards, clinching a record-breaking 60 wins across its various platforms and studios, the most among media conglomerates
Charter is rolling out a series of new pricing and customer service changes aimed at improving customer satisfaction and boosting its reputation