GroupM has hired former L’Oréal executive Aisha Khan to bolster the WPP media-buying division’s global e-commerce team.
Agency
Humanz, a marketing platform for content creators and brands, has entered the U.S. market, bringing a fresh approach to influencer marketing
Publicis Media has emerged victorious in a competitive pitch for the lucrative European media account of Sky, a leading media and entertainment company
Michelin has selected OMG as its new global media agency
GroupM had forecast the $1tn mark to be reached in 2025.
A new era begins at BBDO as long-time CEO Andrew Robertson transitions to Chairman and industry veteran Nancy Reyes takes the helm
Iconic brands Coca-Cola and Oreo are joining forces for a limited-edition co-branded campaign dubbed “Besties”
Publicis Groupe acquires Influential, the world’s largest influencer marketing company by revenue
4A’s CEO, Marla Kaplowitz, will be stepping down from her role on May 30, 2025
Hershey, the iconic chocolate and snacks giant, has selected Publicis as its new agency of record for its entire U.S. portfolio
The world’s fourth-largest advertising holding company by revenue is in talks to sell its prominent digital marketing agency R/GA to India’s Tata Consultancy Services, reports the Wall Street Journal