Agency

A new tool aims to improve diversity in image generation, while a blueprint is available to support companies to establish ethical AI policies.

She becomes chief planning officer, a newly created position in North America.

DMPG will sit under Havas’ CSA data and tech consultancy division.

Omnicom Group, one of the world’s largest advertising holding companies, has announced the formation of the Omnicom Advertising Group (OAG), led by Troy Ruhanen

Dentsu has announced a strategic partnership with Sports Innovation Lab to provide Dentsu clients access to sports audiences across all major publishers and platforms

GroupM has hired former L’Oréal executive Aisha Khan to bolster the WPP media-buying division’s global e-commerce team.

Publicis Media has emerged victorious in a competitive pitch for the lucrative European media account of Sky, a leading media and entertainment company

Michelin has selected OMG as its new global media agency

GroupM had forecast the $1tn mark to be reached in 2025.

A new era begins at BBDO as long-time CEO Andrew Robertson transitions to Chairman and industry veteran Nancy Reyes takes the helm