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GroupM had forecast the $1tn mark to be reached in 2025.

A new era begins at BBDO as long-time CEO Andrew Robertson transitions to Chairman and industry veteran Nancy Reyes takes the helm

Iconic brands Coca-Cola and Oreo are joining forces for a limited-edition co-branded campaign dubbed “Besties”

Publicis Groupe acquires Influential, the world’s largest influencer marketing company by revenue

4A’s CEO, Marla Kaplowitz, will be stepping down from her role on May 30, 2025

Hershey, the iconic chocolate and snacks giant, has selected Publicis as its new agency of record for its entire U.S. portfolio

The world’s fourth-largest advertising holding company by revenue is in talks to sell its prominent digital marketing agency R/GA to India’s Tata Consultancy Services, reports the Wall Street Journal

Spotify is making a big push into the advertising space with the launch of its first-ever in-house creative agency, called Creative Lab

“Future of Advertising: How AI & Commerce Will Shape Consumer Experiences of Tomorrow,” featuring Dave Penski, CEO of Publicis Media

Renato Fernandez has been hired by Publicis Creative to be Chief Creative Officer for the U.S.