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Omnicom Group, one of the world’s largest advertising holding companies, has announced the formation of the Omnicom Advertising Group (OAG), led by Troy Ruhanen

Dentsu has announced a strategic partnership with Sports Innovation Lab to provide Dentsu clients access to sports audiences across all major publishers and platforms

GroupM has hired former L’Oréal executive Aisha Khan to bolster the WPP media-buying division’s global e-commerce team.

Publicis Media has emerged victorious in a competitive pitch for the lucrative European media account of Sky, a leading media and entertainment company

Michelin has selected OMG as its new global media agency

GroupM had forecast the $1tn mark to be reached in 2025.

A new era begins at BBDO as long-time CEO Andrew Robertson transitions to Chairman and industry veteran Nancy Reyes takes the helm

Iconic brands Coca-Cola and Oreo are joining forces for a limited-edition co-branded campaign dubbed “Besties”

Publicis Groupe acquires Influential, the world’s largest influencer marketing company by revenue

4A’s CEO, Marla Kaplowitz, will be stepping down from her role on May 30, 2025