General Mills has teamed up with football superstars to create a brand new breakfast champion, which is being promoted via a multi-part content series
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Dentsu has announced a strategic partnership with Sports Innovation Lab to provide Dentsu clients access to sports audiences across all major publishers and platforms
Edgar Bronfman Jr. has officially withdrawn his bid to acquire Paramount Global
Jason and Travis Kelce land a three-year contract with Wondery worth over $100 million for their hit podcast, “New Heights”
Apple sent out invitations for a special event on September 9th, featuring the tagline “It’s Glowtime”
Publicis Media has emerged victorious in a competitive pitch for the lucrative European media account of Sky, a leading media and entertainment company
Michelin has selected OMG as its new global media agency
Skydance is accusing Paramount of violating the terms of their merger agreement by extending the “go shop” period
Netflix’s hit “Emily in Paris” has sparked a global surge in interest in marketing degrees and careers
Paramount extends “go shop” period after new $6 billion offer from Bronfman