Marketers are increasingly wary of RMN’s lack of standards, transparency, and reliable measurement, according to the ANA’s latest report

Gracenote teams with major CTV players to optimize contextual ad targeting

Publicis Groupe acquires Influential, the world’s largest influencer marketing company by revenue

OpenAI has officially entered the search engine arena with SearchGPT, its AI-powered tool designed to revolutionize how we find information online

Mais oui! NBCUniversal is shaking things up for the 2024 Paris Olympics, offering viewers a historic commercial-free hour during the Opening Ceremony’s live broadcast

4A’s CEO, Marla Kaplowitz, will be stepping down from her role on May 30, 2025

Jacki Strum, President and Publisher at Wine Enthusiast, uncorks the fascinating story of the premier destination of all things wine

Reddit announced a new partnership with some of the biggest leagues in the US, creating fresh advertising opportunities

Yelp announced a suite of new features and updates designed to empower national service businesses and advertisers

Nike ignites a fire with its summer 2024 campaign, “Winning Isn’t for Everyone,” featuring a star-studded cast of athletes