TikTok has announced the expansion of Rema Vasan’s role, naming her the head of both North America Business Marketing and Global Gaming Business Marketing

In a surprising reversal, Google announced today that it will not be phasing out third-party cookies in Chrome as previously planned

Warner Bros. Discovery, the current rights holder for NBA games on TNT, has exercised its matching rights in a last-ditch effort to retain the coveted broadcasts

Kraft Heinz taps Todd Kaplan, a longtime PepsiCo marketer, to lead its North American marketing efforts

Streaming platforms dominated television viewership in June, capturing a record-breaking 40.3% of total TV usage, according to Nielsen

New Balance announced today a multi-year partnership with the Women’s National Basketball Association (WNBA)

Hershey, the iconic chocolate and snacks giant, has selected Publicis as its new agency of record for its entire U.S. portfolio

Olaplex is undergoing a strategic leadership overhaul as it strives to rebuild its brand and restore consumer trust

Google’s parent company, Alphabet, has decided to abandon its pursuit of customer relationship management (CRM) software provider HubSpot

Criteo and Microsoft Advertising have announced a strategic partnership aimed at delivering a more unified retail media ecosystem