WPP reports sales growth in Q3 despite challenges in China and economic uncertainty

Podcast advertising is evolving with rising ad spend, shifting ad loads, and new strategies for targeting audiences and maximizing reach

Traditional media remains resilient in the digital age by offering trusted content and a focused, immersive experience that benefits both readers and advertisers.

Other digital channels often see data stuck in a one-way system. This is not the case with streaming, writes Freewheel’s head of Demand Sales UK & Intl.

Amazon Ads announced a broad suite of innovations for advertisers at its annual unBoxed event, including enhancements to its AI-driven performance and Marketing Cloud platforms, and new generative AI audio tools.

DoubleVerify launches News Accelerator to support advertiser engagement with News Media

Unprecedented surge in political ad spending shakes Key battleground states

Amid a rapidly changing search and AI landscape, here are four strategies that marketers should adopt to ensure they’re ready for this new frontier

WPP and Roblox join forces to revolutionize brand engagement in immersive media

Meta has introduced new AI-powered video and ad tools at Advertising Week 2024, including video generation and creator partnership features, to help advertisers boost engagement and campaign performance