WPP and Roblox join forces to revolutionize brand engagement in immersive media

Meta has introduced new AI-powered video and ad tools at Advertising Week 2024, including video generation and creator partnership features, to help advertisers boost engagement and campaign performance

There’s a misconception that planning fewer ads in order to reduce waste will lead to poorer results. But with intelligent modelling, strategic data partnerships and more metrics available, we can make ads more efficient and more effective.

Amazon is gearing up to introduce more advertisements to its Prime Video service in 2025,

Microsoft’s Copilot is redefining digital advertising with AI-driven, personalized experiences and tools for better engagement.

Undoing decades of inequality takes time and we have made recent gains. So let’s keep DEI a topic of discussion and embrace the opportunities.

Pinterest introduces generative AI tools for enhanced product imagery in advertising

Heavy magazine readers are key influencers in social media and purchasing, says a new News/Media Alliance report.

Digital Silk key strategies for businesses to optimize LinkedIn advertising campaign

Comscore’s new data shows that traditional TV still dominates ad viewership at 85.3%, but streaming platforms are gaining momentum