Ken Harlan, Founder and CEO of MobileFuse, discusses how retailers are leveraging first-party data to drive growth in the retail media landscape.

New study reveals that inclusive, stereotype-free advertising drives significant sales growth and strengthens brand equity.

We Are Social new report, Next Gen Influence, outlined five key trends shaping the future of brand and creator collaborations

Monumental Sports & Entertainment partners with TikTok as the Washington Capitals’ official sponsor

The “Very Demure, Very Mindful” TikTok trend has become a marketing sensation, with brands and celebrities quickly jumping on board

Adalytics study raises serious brand safety concerns

Impact of real-time CTV sports tickers on viewer engagement in sport advertising

Historic $10.7 billion in 2024 ad spending and its democratic implications

Brian O’Kelley (Scope3): “Our vision is to provide data that enables systemic decarbonization of the media and advertising industry”