More articles Opinion

Nothing says ‘meh’ like a static ad. Video is a clear win and it’s easier than ever to make these ads. We owe it to quality journalism to do more than still banners. 

We Are Social new report, Next Gen Influence, outlined five key trends shaping the future of brand and creator collaborations

Futuristic ads give us clues about what concerns consumers may have and what products may alleviate those concerns — as well as the power of brands. 

The key challenge for this nascent channel is ensuring seamless integration of all elements in the ecosystem, particularly CTV and OOH, and adapting work in a creative way. 

Ignoring risk creates strange media viewpoints and threatens what makes this industry successful in the long term, writes the editor-in-chief.