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Netflix CEO: ‘Work still ahead of us’ to improve ad offering

Netflix CEO: ‘Work still ahead of us’ to improve ad offering

18 Oct 2024 | Jack Benjamin
Netflix

Netflix’s ad tier membership grew 35% quarter on quarter, but co-CEO Greg Peters warned that ads will not be a “primary driver” of the company’s revenue in 2025 as the streamer looks to beef up its offering for advertisers.

The “Emily in Paris” effect: How the Netflix hit made everyone want to be a marketer
The “Emily in Paris” effect: How the Netflix hit made everyone want to be a marketer
22 Aug 2024 | Sabrina Quagliozzi
Netflix
Netflix and the upfront story: A new character that leaves the audience wanting more
Netflix and the upfront story: A new character that leaves the audience wanting more
22 Aug 2024 | Omar Oakes
Analysis Netflix Upfronts
Netflix hits upfront jackpot
Netflix hits upfront jackpot
20 Aug 2024 | Sabrina Quagliozzi
Netflix Streaming Upfronts
Netflix and Google team up for shoppable ‘Emily in Paris’ experience
Netflix and Google team up for shoppable ‘Emily in Paris’ experience
16 Aug 2024 | Sabrina Quagliozzi
Google Netflix Partnership

Netflix builds “Houses” to bring streaming hits to life

20 Jun 2024 | Sabrina Quagliozzi
Netflix

Netflix is stepping out of the screen and into the real world with the announcement of Netflix House, a new immersive retail experience

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