To appeal more directly to its 70% of pet-owning shoppers, Target has partnered with pet influencers, tapping into the creator economy
Taco Bell is teaming up with musician Omar Apollo to introduce a new hot sauce, hoping to connect with younger audiences
Maybelline New York brings back its iconic 90’s jingle “MAYBE IT’S MAYBELLINE,” with a modern twist
Mattel’s Barbie brand took center stage at the Indiana Fever vs. Chicago Sky WNBA game on Friday, August 30th, unveiling its latest campaign, “Give Limitless Possibilities”
Dove has teamed up with tennis champion Venus Williams to launch the first-ever limited-edition version of its iconic product
LG Electronics is betting big on reality TV to promote its home appliance lineup, with the launch of an original series called “Estate of Survival”
Iconic brands Coca-Cola and Oreo are joining forces for a limited-edition co-branded campaign dubbed “Besties”
Canva acquires Leonardo.AI to become a one-stop shop for AI-powered creative solutions
Chipotle is teaming up with viral sensation Wonderskin to launch a limited-edition lip stain kit dubbed “Lipotle”
Nike ignites a fire with its summer 2024 campaign, “Winning Isn’t for Everyone,” featuring a star-studded cast of athletes
Hershey, the iconic chocolate and snacks giant, has selected Publicis as its new agency of record for its entire U.S. portfolio
Coca-Cola is pouring a wave of unity over the 2024 Paris Olympics with its new campaign, “It’s Magic When the World Comes Together”