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Why Amazon is ‘pushing hard’ to reach mid-tier brands

Why Amazon is ‘pushing hard’ to reach mid-tier brands

16 Oct 2024 | Namketa Savadogo
Amazon Analysis

Amazon Ads announced a broad suite of innovations for advertisers at its annual unBoxed event, including enhancements to its AI-driven performance and Marketing Cloud platforms, and new generative AI audio tools.

DoubleVerify launches News Accelerator to drive engagement and suitability
DoubleVerify launches News Accelerator to drive engagement and suitability
15 Oct 2024 | Namketa Savadogo
advertising Analysis Newscorp
CTV ad market: streaming ads on the rise, but traditional TV still rules
CTV ad market: streaming ads on the rise, but traditional TV still rules
24 Sep 2024 | Namketa Savadogo
Analysis CTV Disney Streaming
Maximizing retail media with first-party data
Maximizing retail media with first-party data
18 Sep 2024 | Namketa Savadogo
Analysis Interview Retail Media Walmart
Progressive marketing: A catalyst for brand growth and sales
Progressive marketing: A catalyst for brand growth and sales
16 Sep 2024 | Namketa Savadogo
Analysis diversity marketing Sport Marketing

X name change has wiped off $5bn in brand value

12 Sep 2024 | Jack Benjamin
Analysis Musk X

The platform has lost over $5bn in brand value since Elon Musk’s purchase and rebrand.

Marketers’ trust in ads on X drops to historic low

05 Sep 2024 | Sabrina Quagliozzi
Analysis X

A net 26% of marketing professionals said they plan to reduce adspend on X in 2025, according to Kantar’s latest Media Reactions survey.

Very demure, very viral: How TikTok’s latest trend is redefining marketing

28 Aug 2024 | Namketa Savadogo
Analysis

The “Very Demure, Very Mindful” TikTok trend has become a marketing sensation, with brands and celebrities quickly jumping on board

Netflix and the upfront story: A new character that leaves the audience wanting more

22 Aug 2024 | Omar Oakes
Analysis Netflix Upfronts

Analysis: The streaming platform’s second upfront season brought many questions still.

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