Opinion

As AI becomes more prominent, marketers must be clear about their objectives in order to decide how best to utilise their influencer campaigns.

Getting through Q4 with your mental health intact can be a challenge. Prioritising wellness and setting clear work-life boundaries are key to a happy and successful end of the year.

Sustainability often faces a significant hurdle: it’s seen as a cost rather than a strategic investment.

We all need to responsibly incorporate AI tools into our work practices. How do we do so without making ourselves redundant in the process?

Measurement is the enabler of creativity, not the stifler. It not only validates creative efforts but also provides a blueprint for future improvements.

Aggregate attention time matters. It’s astonishing that some in our industry still don’t take attention time seriously. 

Ken Harlan, Founder and CEO of MobileFuse, discusses how retailers are leveraging first-party data to drive growth in the retail media landscape.

This sector has the talent and the tools to succeed. But whether it has the stomach to start challenging bad practice is key to arresting its decline, writes the editor.

In media, it’s easy to get caught up in metrics. But connection is at the heart of everything — and we would do well to apply this to understanding our bodies. 

New study reveals that inclusive, stereotype-free advertising drives significant sales growth and strengthens brand equity.