Daivid research found that much of advertising content on TikTok is forgettable or even evokes negative emotions. Here are three reasons why and what to do about it.
Opinion
Measurement is the enabler of creativity, not the stifler. It not only validates creative efforts but also provides a blueprint for future improvements.
Nothing says ‘meh’ like a static ad. Video is a clear win and it’s easier than ever to make these ads. We owe it to quality journalism to do more than still banners.
We Are Social new report, Next Gen Influence, outlined five key trends shaping the future of brand and creator collaborations
Futuristic ads give us clues about what concerns consumers may have and what products may alleviate those concerns — as well as the power of brands.
The key challenge for this nascent channel is ensuring seamless integration of all elements in the ecosystem, particularly CTV and OOH, and adapting work in a creative way.
As it turns out, a lot – enabling hate speech has consequences
Ignoring risk creates strange media viewpoints and threatens what makes this industry successful in the long term, writes the editor-in-chief.
Historic $10.7 billion in 2024 ad spending and its democratic implications
Everyone accepts that ultra-processed food — otherwise known as junk food — is bad for us. As audiences or advertisers, are we prepared to accept that ultra-processed media is bad for us, too, asks the editor.
The world’s biggest advertising festival did itself proud this year by widening access to content creators. Media owners, researchers and agencies must play their part, too, as this industry changes.