More articles Data / Analysis

The platform has lost over $5bn in brand value since Elon Musk’s purchase and rebrand.

A net 26% of marketing professionals said they plan to reduce adspend on X in 2025, according to Kantar’s latest Media Reactions survey.

Analysis: The new ad format would help Snap in its shift to grow lower-funnel revenue while better aligning its commercial model with its marketing strategy.

The “Very Demure, Very Mindful” TikTok trend has become a marketing sensation, with brands and celebrities quickly jumping on board

Analysis: Private equity could see an opportunity to invest in the league as streamers are likely to continue to bid up the price of media deals.

GroupM had forecast the $1tn mark to be reached in 2025.

Analysis: The streaming platform’s second upfront season brought many questions still.

Media companies rebrand often, with widely varying degrees of success. Here are 13 recent rebrands, inclusive of successes and stinkers.

Streaming surged to new heights in July, capturing a record-breaking 41.4% of total TV viewing, according to Nielsen’s The Gauge™

Creativity and emotion are the new superpowers of B2B marketing on LinkedIn