Heavy magazine readers are key influencers in social media and purchasing, says a new News/Media Alliance report.
Data / Analysis
23 Oct 2024 | Namketa Savadogo
Podcast advertising is evolving with rising ad spend, shifting ad loads, and new strategies for targeting audiences and maximizing reach
Comscore’s new data shows that traditional TV still dominates ad viewership at 85.3%, but streaming platforms are gaining momentum
Ken Harlan, Founder and CEO of MobileFuse, discusses how retailers are leveraging first-party data to drive growth in the retail media landscape.
New study reveals that inclusive, stereotype-free advertising drives significant sales growth and strengthens brand equity.
The platform has lost over $5bn in brand value since Elon Musk’s purchase and rebrand.
A net 26% of marketing professionals said they plan to reduce adspend on X in 2025, according to Kantar’s latest Media Reactions survey.
Analysis: The new ad format would help Snap in its shift to grow lower-funnel revenue while better aligning its commercial model with its marketing strategy.
The “Very Demure, Very Mindful” TikTok trend has become a marketing sensation, with brands and celebrities quickly jumping on board
Analysis: Private equity could see an opportunity to invest in the league as streamers are likely to continue to bid up the price of media deals.
| Maria Lu
GroupM had forecast the $1tn mark to be reached in 2025.