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Podcast advertising sees surge in spending reports find

Podcast advertising sees surge in spending reports find

23 Oct 2024 | Namketa Savadogo
Podcast

Podcast advertising is evolving with rising ad spend, shifting ad loads, and new strategies for targeting audiences and maximizing reach

The mounting case against blocklists
The mounting case against blocklists
21 Oct 2024 | Jack Benjamin
Podcast
Google’s Audio Overview can create podcasts. We put it to the test
Google’s Audio Overview can create podcasts. We put it to the test
13 Sep 2024 | Jack Benjamin
AI audio Google Podcast
Google turns your research into an AI-generated podcast
Google turns your research into an AI-generated podcast
12 Sep 2024 | Sabrina Quagliozzi
AI Google Podcast
Podcast veteran Peter Kafka returns with “Channels”
Podcast veteran Peter Kafka returns with “Channels”
11 Sep 2024 | Sabrina Quagliozzi
Podcast Vox

How keyword-blocking still harms publishers — with Mantis’ Terry Hornsby

09 Sep 2024 | Sabrina Quagliozzi
Podcast

Terry Hornsby, founder and executive vice-president of Mantis, joins Jack Benjamin to discuss how keyword blocklists remain in use by advertisers to the detriment of publishers.

Kelce brothers touchdown huge podcast deal with Amazon

27 Aug 2024 | Sabrina Quagliozzi
Amazon Podcast

Jason and Travis Kelce land a three-year contract with Wondery worth over $100 million for their hit podcast, “New Heights”

“Call her Daddy” host Alex Cooper jumps from Spotify to SiriusXM

21 Aug 2024 | Sabrina Quagliozzi
Podcast SiriusXM Spotify

Alex Cooper, the host of Spotify’s second-biggest podcast, “Call Her Daddy,” struck a deal with SiriusXM reportedly worth $125 million

Stories that mattered this week: Google monopoly, X sues advertisers, Meta earnings

07 Aug 2024 | Jack Benjamin
Podcast

Jack Benjamin and Omar Oakes discuss major stories, including the verdict in Google’s US antitrust case and how social media companies have been implicated in the spread of far-right violence across the UK.

Stories that mattered this week: YouTube’s growing TV influence, Media Nations, HBO, OpenAI vs Google

01 Aug 2024 | Jack Benjamin
Podcast

Jack Benjamin and Omar Oakes discuss the major media and advertising stories of the week, including YouTube rejoining Barb.

How Podcasts became big business.. for a very few (WSJ)

29 Jul 2024 | Sabrina Quagliozzi
audio Podcast

Once a side hustle, podcasting is now a goldmine, with top talent commanding six-figures deals (WSJ)

Stories that mattered this week: Summer of sport, IPA Bellwether, BBC licence fee

18 Jul 2024 | Jack Benjamin
Podcast

Reporters Jack Benjamin and Ella Sagar look at the stories that mattered most in media and advertising this week, including coverage of the Euros and takeaways from the latest IPA Bellwether.

Stories that mattered this week: The Media Leader Awards, ‘TikTok election’, Apple’s DMA quandary

27 Jun 2024 | Jack Benjamin
Podcast

Reporters Jack Benjamin and Ella Sagar discuss The Media Leader Awards, the importance of social media to this year’s election and the EU’s potential action against Apple.

Stories that mattered this week: Adspend upgrades and fossil-fuel ad bans

13 Jun 2024 | Jack Benjamin
Podcast

Reporters Jack Benjamin and Ella Sagar discuss the latest global adspend report from GroupM, response to the UN secretary-general’s global fossil-fuel ad ban proposal and more.

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