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CTV ad market: streaming ads on the rise, but traditional TV still rules

CTV ad market: streaming ads on the rise, but traditional TV still rules

24 Sep 2024 | Namketa Savadogo
Analysis CTV Disney Streaming

Comscore’s new data shows that traditional TV still dominates ad viewership at 85.3%, but streaming platforms are gaining momentum

Roku launches self-service Ads Manager for CTV marketers
Roku launches self-service Ads Manager for CTV marketers
18 Sep 2024 | Namketa Savadogo
AdTech advertising CTV
Fubo unveils new CTV ad format, with Walmart as inaugural sponsor
Fubo unveils new CTV ad format, with Walmart as inaugural sponsor
09 Sep 2024 | Sabrina Quagliozzi
CTV Fubo Walmart
Why we’re getting closer to solving the retail media Rubik’s Cube
Why we’re getting closer to solving the retail media Rubik’s Cube
02 Sep 2024 | The Media Leader
CTV OOH Opinion
Winning the attention game: Insights from Sharethrough’s innovative sports tickers
Winning the attention game: Insights from Sharethrough’s innovative sports tickers
07 Aug 2024 | Namketa Savadogo
CTV Sport Marketing

Gracenote powers new contextual CTV categories for targeted advertising

25 Jul 2024 | Sabrina Quagliozzi
AdTech CTV Gracenote

Gracenote teams with major CTV players to optimize contextual ad targeting

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