The Media Leader Podcast On the surface, the global ad industry appears to be in rude health. GroupM upwardly revised its This Year Next Year global ad revenue forecast for…

The embattled social-first news startup quietly re-made its web presence in recent weeks with the twin goals of building better consumer loyalty and offering more reliable revenue streams.

Members from Stagwell agencies HarrisX and Goodstuff unpack new research which has found advertising adjacent to quality news is brand safe — even against “hard news” subjects like war and politics.

Netflix’s ad tier membership grew 35% quarter on quarter, but co-CEO Greg Peters warned that ads will not be a “primary driver” of the company’s revenue in 2025 as the streamer looks to beef up its offering for advertisers.

PHD Manchester gaming business director Tess Gullis urged advertisers to get up to speed with gaming to get in front of under-30s at The Future of Media Manchester.

Advertising is key to unlocking profitability for Roblox. But its ad and child safety policies are complicating a fast-growing revenue driver.

Analysis: The subscription publishing service is having its own “pivot-to-video” moment as it looks to incentivise creators to use live and recorded video to grow audiences.

A private event held in London this week aimed to highlight the tools available to parents to better manage the behaviour of their children online.

The Media Leader tested the feature using a variety of text and links, and found it delivered real-sounding and reasonably accurate results.

The platform has lost over $5bn in brand value since Elon Musk’s purchase and rebrand.