About

The Media Leader is the media industry’s leading source of news analysis, data, and opinion. We are an independent publishing brand owned by Adwanted Group, with long-term successful newsletters and sites in the UK and France. In 2022, we launched the US edition of The Media Leader and are proud to provide the same quality of news analysis, data and opinion required to keep up with our fast paced industry in the US.

100% Media We focus on the news, issues, and report on the themes that matter most to media professionals… because we are media professionals.

Multi-country coverage The media industry’s thought leadership platform in the United States, United Kingdom, and France, covering all media across markets.

Trusted by the industry We are the trusted source of media news for people in the industry, including C-level executives, directors, publishers, students, advertisers, and more!

As a leading provider of software, data, and information services for the media industry, Adwanted USA offers solutions that simplify the way advertising and marketing works. We are trusted by largest and smallest media companies in the world to deliver information that supports success for their customers.

Our flagship data product, SRDS, is essential to building and enhancing media plans and has been for over 100 years. Our new AdwOne software platform enables advertising to be bought, sold, and evaluated efficiently and fast. Thanks to our content from The Media Leader and Adwanted Events, our audiences stay informed and connected to the media industry’s latest news. And Adwanted Consulting offers comprehensive marketing and media strategy and execution. Click here to learn more.