The Guardian US announced the appointment of Sara Badler as Chief Advertising Officer, North America. Badler, a seasoned media executive with a proven track record in revenue growth and client relations, will take the helm effective immediately.
“I am absolutely honored to be joining the Guardian US”
Badler joins The Guardian US from Morning Brew, where she served as Chief Commercial Officer. Prior to that, she held leadership positions at Dotdash Meredith and The New York Times, demonstrating her extensive experience across the media landscape.
“I am absolutely honored to be joining the Guardian US,” said Badler. “In a time when trust is more important than ever, it is crucial that our newsroom thrives through dedicated reader support and elevated advertising experiences.”
She continued, “I am particularly excited about the opportunity to collaborate with our global, world-class advertising team and leverage cutting-edge technology to drive success. I look forward to getting to work and contributing to the Guardian’s mission.”
“We still have significant room to grow”
Steve Sachs, Managing Director of The Guardian US, expressed his confidence in Badler’s leadership. “I’m thrilled to welcome Sara Badler to the Guardian US leadership team,” said Sachs. “In a short time, the Guardian has built a strong and robust track record with the US advertising community, but we still have significant room to grow. Sara will help hone the Guardian’s value proposition for US advertisers, strengthen client relationships, expand into new categories, and turbocharge our programmatic offerings and capabilities.”
A robust reader-supported model
Badler’s appointment comes at a pivotal time for The Guardian US. The publication boasts an impressive digital audience, with over 40 million US readers monthly and a robust reader-supported model. However, the US advertising market faces recent challenges, making Badler’s strategic vision and proven record in programmatic advertising invaluable.
“We are confident that Sara can help us buck these trends and finish out a strong year for ad sales,” concluded Sachs.
