Adwanted Group (owner of The Media Leader) reaches a new milestone by announcing its tenth acquisition with Teeps.
A few weeks after integrating MediaSpecs in Brussels in December 2024, Adwanted Group (owner of The Media Leader) reaches a new milestone by announcing its tenth acquisition with Teeps, a company specializing in digital audience activation. This acquisition marks significant progress in the group’s digital transformation, which has historically been anchored in traditional media such as television, radio, outdoor advertising, and the press.
Founded in 2016, Teeps has established itself as “a key player in audience activation on social networks, particularly Meta.” Leveraging advanced technology that combines artificial intelligence, machine learning, and scoring algorithms, the company “optimizes the performance of digital advertising campaigns.” Already well established internationally, Teeps generates a third of its revenue in the United States and has around fifteen employees.
An ambition for expansion
For Emmanuel Debuyck, CEO of Adwanted Group, this acquisition represents a strategic opportunity: “We already had strong visibility with our offerings for traditional media, all of which have developed a digital presence. With this acquisition, we will strengthen our expertise in digital and position ourselves against major industry players, such as the American company Mediaocean. This tenth external growth operation also brings us closer to our goal of going public within three to four years.”
Meanwhile, Fabrice Berger Duquene, founder of Teeps, highlights the opportunities that this partnership will unlock: “Joining Adwanted Group will allow us to scale up and accelerate our international expansion by leveraging a group with a strong presence in Europe and the United States. We bring our digital expertise, while Adwanted provides us with an unrivaled tool in the market. Beyond technical synergies, we share a common culture where people remain at the heart of our vision.”
Accelerating growth in 2025
With this acquisition, “Adwanted Group continues to pursue its expansion ambitions, aiming for a turnover of 30 million euros in 2025.” Present in 23 countries, the group has 160 employees and is positioned as a key player in media data collection, media planning, and advertising inventory management software. By integrating Teeps, Adwanted Group further strengthens its digital offerings and reaffirms its ambition to become a global leader in technological solutions for the media and advertising industry.
