DoubleVerify (DV), a leader in digital media measurement and analytics, has launched its News Accelerator program to help advertisers engage with news audiences while ensuring brand safety. Developed over the past year, the program aligns DV’s product innovations with the needs of the news industry and promotes investment in journalism.
Key features of the News Accelerator include the DV News Plus segment, which allows advertisers to reach news audiences without appearing alongside unsuitable content, and enhanced brand suitability controls to fine-tune ad placements. DV’s advanced analytics tools help advertisers optimize their brand safety settings, ensuring better engagement and reducing the risk of blocking valuable news content. According to DV data, advertising on news sites generates nearly 20% more engagement than non-news content, creating a significant opportunity for brands to connect with attentive audiences.
Jack Marshall appointed as Head of News to drive industry collaboration
DV has appointed media veteran Jack Marshall as the company’s first Head of News. Marshall, with nearly two decades of experience in digital journalism, will lead partnerships with publishers and spearhead efforts to provide advertisers with insights and tools to support news content.
“I am excited to take on this new challenge as DoubleVerify’s first Head of News,” said Marshall. “By working closely with publishers, we will ensure advertisers are equipped with technology, tools, and insights to support news content and confidently engage with valuable news audiences.”
Mark Zagorski, CEO of DV, highlighted the benefits of advertising on news platforms. “It is clear that advertising on news sites is a win-win for brands and journalism. Our News Accelerator goes beyond just lip service support – it involves real investment in scalable products and thought leadership. This will empower brands to amplify their voice in a safe and suitable manner that boosts campaign performance, while supporting vital news and journalism.”
