Noom, a leading digital health company focused on weight loss and wellness, has appointed Rachel Mahoney as Chief Brand Officer, the company said in a press release.
Overseeing Noom’s brand strategy
In her new role, Mahoney will be responsible for overseeing Noom’s brand strategy, media ad spend, agency partnerships, and organic social media strategy. She will work closely with Peter Scherr, Noom’s Chief Marketing Officer, to develop and execute innovative brand strategies.
“Rachel is a passionate marketing leader with extensive experience launching and transforming brands. Her ecommerce expertise combined with her unique ability to build long-term brands without compromising near-term performance will be invaluable as we continue to evolve the Noom brand,” said Peter Scherr, Chief Marketing Officer at Noom. “We are thrilled to welcome her to our executive team and are confident that her leadership will help us continue to create impactful connections with our customers to help them achieve better health.”
Crucial time for Noom
The appointment of Mahoney comes as Noom introduces its new GLP-1RX product, which offers consumers delivery of GLP-1 agonist medications, commonly prescribed off-label for weight loss. Noom also launched a “Noom GLP-1 Companion with Muscle Defense” program to support users in transitioning off these medications.
“Noom has built a revolutionary brand anchored around helping people everywhere navigate their choices toward better health,” said Rachel Mahoney. “I look forward to working with the team to continue evolving the brand alongside the strategic priorities of the business, as the company delivers sustainable weight loss approaches to people everywhere, including through its newly launched GLP-1Rx solution.”
Mahoney joins Noom from Shutterstock, where she served as CMO since May 2023. Prior to that, she spent nearly five and a half years at Vroom, including a year and a half as CMO. Her marketing experience also includes stints at Priceline and Webster Bank.
